Analytical Center of the company ' Begun ' published an annual review of the Russian contextual advertising market. For the first time in the study included data on advertising in the Ukrainian segment of Internet.
According to the ' Runner ', in 2007 the Russian market for contextual advertising totaled $ 210 million. That is 90% more than in 2006. The Ukrainian market has demonstrated three-fold increase, confirming the status of the rapidly growing Internet advertising market in CIS countries, and totaled about $ 3 million. If advertising is the cost of each Ukrainian Internet users (according to various experts in the country from 5.3 to 6.7 million. Internet users ) is ten times less than nationwide ( rossiykih weekly audience of Internet users is 19.1 million. ).
The number of active advertisers ' Runner ' in 2007 increased by 1.6 times. Number of active campaigns for the same period increased by 1.5 times, while the average cost of an advertising campaign has increased by 30%. The highest activity was observed in segments of advertisers ' Industrial Goods ', ' Financial Services ', ' Auto ', ' housing repairs ' and ' Education' - however, the most expensive and most popular theme ' Runner ' Oborot. ru already told.
No comments:
Post a Comment